Share IBM announced that their “Seer” Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010. The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it [...]

Share Epson has created a campaign for the Japanese New Year that allows users to create an augmented reality greeting card print it out on an Epson Colorio printer and then have an augmented reality experience by placing the greeting card in front of a web camera and the users face appears in the AR experience along [...]

Share WhereMark, has just launched their augmented reality application for the iPhone 3Gs in the iPhone App Store free of charge. WhereMark seems similar to other location layer type AR apps such as the Layar browser and Wikitude. What appears to make it more interesting is the fact that you can place your own POI [...]

Share There has been a recent buzz around an augmented reality application coming to the iPhone that is built to use the Twitter geo-targeting of tweets feature. I am pleased to announce that the much hyped iPhone application called Twitter360 is officially available on the iPhone App store. Video demo review located at end of [...]

Share InStyle magazine has followed in the footsteps of Esquire magazine and launched their own augmented reality experience with the December 2009 magazine with Taylor Swift on the cover. As you will see in the demo video below, unlike the Esquire magazine where the QR marker was placed prominently on the cover, the InStyle magazine [...]

Share A couple of weeks ago Home Depot introduced their Holiday Gift Card that includes an augmented reality experience. From a marketing perspective they’ve used a person to demonstrate the “3D” gift card for the consumer directly on the Home Depot channel on Youtube. Here is yet again a great marketing use case of incorporating [...]