Share There has been a recent buzz around an augmented reality application coming to the iPhone that is built to use the Twitter geo-targeting of tweets feature. I am pleased to announce that the much hyped iPhone application called Twitter360 is officially available on the iPhone App store. Video demo review located at end of [...]

Share Layar recently announced their Layar 3.0 publishing platform for developers to create applications. As reported earlier here on AugmentPro, Layar secured $1 million in VC funding and with this new 3.0 version of their publishing platform they are gaining more exposure to the development community to use their platform as the foundation for augmented [...]

Share A couple of weeks ago there was a lot of buzz around augmented reality and Esquire magazine that was dedicating coverage to AR for the December 2009 issue. AugmentPro did a complete video review on the magazine here. Naturally, many were asking what agency took this dive into creating this AR experience for Esquire. [...]

Share John C Havens VP Social Media at Porter Novelli recently wrote an article in iMedia Connection on “Augmented reality: What marketers need to know“. In this article he brings up an example that Microsoft will be using a form of augmented reality in an upcoming Xbox system called the Xbox Project Natal. Here is [...]

Share Recently in my search for new and relevant augmented reality use cases, I began to search for white label uses of augmented reality. Like many web application services it is only a matter of time before companies begin to create white label versions of respective applications. This is where whiteapp comes along. whiteapp has [...]

Share To start off the Holiday season, everyone will be enjoying a Thanksgiving meal and enjoying a day together with family and friends. For the holiday shopper, Target is integrated augmented reality into their holiday sweepstakes! In the weekly ad circular from Nov 22 – Nov 26, 2009 Target has included a mystery marker that [...]