Home Depot AR Gift Card

A couple of weeks ago Home Depot introduced their Holiday Gift Card that includes an augmented reality experience. From a marketing perspective they’ve used a person to demonstrate the “3D” gift card for the consumer directly on the Home Depot channel on Youtube.

Here is yet again a great marketing use case of incorporating an AR marker on a physical card and then allowing the consumer to interact with the gift card directly online at http://3d.homedepot.com/. Users select the amount which is on the gift card and then a product recommendation is given within the AR experience of what products can be purchased with the gift card. I love how the call it the “3D Project Starter”. Home Depot needs to give the actor a microphone. The audio is terrible in the video review. Then again, they may be going for the whole “user generated video” aesthetic.

I like the idea of saving the products in a cart next to the experience for the user to be able to quickly and easily then purchase the product directly online or in the store. Bravo Home Depot.