Share According to a recent press release the following information has been found by the UK based Juniper Research company. The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014, according to a new report from Juniper [...]

Share Now that James Cameron’s world wide movie sensation has launched worldwide on December 18, 2009, it is interesting to note the augmented reality experience that the company Total Immersion has done together with McDonald’s and the Avatar movie. Below is a majority portion of the press release: You’ve seen the trailer — now grab [...]

Share A couple of weeks ago there was a lot of buzz around augmented reality and Esquire magazine that was dedicating coverage to AR for the December 2009 issue. AugmentPro did a complete video review on the magazine here. Naturally, many were asking what agency took this dive into creating this AR experience for Esquire. [...]

Share Juniper Research just launched a research report on mobile augmented reality in which they are estimating that mobile augmented reality will be worth $732 million dollars by the year 2014. Revenues will be a combination of paid-for app downloads, subscription based services and advertising. What is interesting to note is that in 2010 it [...]

Share The London hip hop group “N-Dubz” has launched their new “Against All Odds” album with an augmented reality spin to the CD packaging. This initiative was done by none other than Total Immersion and Universal Music TV/All Around The World artists. This is an interesting twist to using augmented reality within the music industry. [...]

Share One of the many augmented reality applications that have created a lot of buzz this past week has been the Fashionista Augmented Reality App by Tobi.com. AugmentPro covered this exciting use case a couple of days ago in our Fashionista Review. To better understand this application I went directly to the source company behind [...]