The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ October 20, 2009Share The new release of the movie “Transformers – Revenge of the Fallen” will be the first DVD/Blu-ray release by a major motion picture studio to integrate augmented reality with the packaging and overall distribution of the release. In order to activate the augmented reality experience you need the packaging then you need to go to: http://www.optimusexperience.com. To [...]
→ October 20, 2009ShareJohn Mayer is no stranger to emerging technology. He used social media from the onset and had one of the largest followings on Twitter at one point. Now he has just launched what might be the first ever Augmented Reality use for the celebrity musician. His upcoming album and music video is integrated directly with [...]
