The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ January 5, 2010ShareAccording to a recent press release the following information has been found by the UK based Juniper Research company. The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014, according to a new report from Juniper Research. [...]
→ December 30, 2009ShareEpson has created a campaign for the Japanese New Year that allows users to create an augmented reality greeting card print it out on an Epson Colorio printer and then have an augmented reality experience by placing the greeting card in front of a web camera and the users face appears in the AR experience along with [...]
→ December 22, 2009ShareWe first wrote about Junaio earlier when they released the first version of their iPhone app. Junaio is a 3D mobile augmented reality community or social network. It is developed by Munich, Germany based company metaio. Now Junaio has launched its version 1.5 for the iPhone app store. According to the Junaio website there are [...]
→ December 21, 2009ShareOn Friday December 18th, 2009 Layar 3.0 was removed from the iPhone App store due to many crashes that the app was facing after an initial launch. According to the Dirk Groten the CTO of Layar he mentioned on their blog post: We had issues already since the very first launch of the iPhone app. [...]
→ December 20, 2009ShareNow that James Cameron’s world wide movie sensation has launched worldwide on December 18, 2009, it is interesting to note the augmented reality experience that the company Total Immersion has done together with McDonald’s and the Avatar movie. Below is a majority portion of the press release: You’ve seen the trailer — now grab a [...]
→ December 16, 2009ShareExcerpts from the following content was used from the official press release by the leading New Jersey interactive agency Rosetta. This is yet another unique way that interactive agencies are using augmented reality to engage consumer experience. To be honest, it felt strange trying to align my tongue to the screen but it was fun [...]
