The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ December 15, 2009ShareWhereMark, has just launched their augmented reality application for the iPhone 3Gs in the iPhone App Store free of charge. WhereMark seems similar to other location layer type AR apps such as the Layar browser and Wikitude. What appears to make it more interesting is the fact that you can place your own POI and [...]
→ December 9, 2009ShareWikitude just announced on their blog via their twitter account that their augmented reality application will be available on “millions” of Nokia mobile devices with the release of the 3rd version of the S60 Symbian software platform. According to Wikipedia the S60 Symbian platform currently amongst the most-used smartphone platforms in the world. Wikitude currently [...]
→ December 9, 2009ShareThe fashion industry seems to be a great niche for augmented reality as we’ve seen the success of the Esquire and InStyle magazine using AR together with their magazine to boost sales and differentiate themselves from their competition. Now, introducing the folks from Laboratory4.com who have created a unique concept called the “Augmented Reality Fashion [...]
→ December 9, 2009ShareAn interesting announcement yesterday in regards to the venture capital funding for a company that is behind an augmented reality iphone application. Tonchidot Corporation a Japan based debuted the Sekai Camera at TechCrunch50 in 2008 which is an augmented reality based iPhone application. Now they have secured a $4 million funding from DCM and Itochu [...]
→ December 9, 2009ShareMOUNTAIN VIEW – December 6th, 2009 – Peter Meier, CTO of metaio, announced at today’s AR Development Camp the opening of its junaio API to developers. Starting Monday, developers can use the new interface to build their own applications that interact with the junaio platform. The open API will include features that allow users to [...]
→ December 4, 2009ShareOn Saturday December 5, 2009 in Mountain View, California, NYC, and other cities around the world a special augmented reality event is taking place. The first ever Augmented Reality DevCamp – AR DevCamp. It will be a full day of technical sessions and hacking opportunities in an open format with almost 150 total signed up [...]
