The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ December 3, 2009ShareThere has been a recent buzz around an augmented reality application coming to the iPhone that is built to use the Twitter geo-targeting of tweets feature. I am pleased to announce that the much hyped iPhone application called Twitter360 is officially available on the iPhone App store. Video demo review located at end of this [...]
→ December 3, 2009ShareLayar recently announced their Layar 3.0 publishing platform for developers to create applications. As reported earlier here on AugmentPro, Layar secured $1 million in VC funding and with this new 3.0 version of their publishing platform they are gaining more exposure to the development community to use their platform as the foundation for augmented reality. Tom [...]
→ December 3, 2009ShareA couple of weeks ago there was a lot of buzz around augmented reality and Esquire magazine that was dedicating coverage to AR for the December 2009 issue. AugmentPro did a complete video review on the magazine here. Naturally, many were asking what agency took this dive into creating this AR experience for Esquire. It was [...]
→ December 2, 2009ShareJohn C Havens VP Social Media at Porter Novelli recently wrote an article in iMedia Connection on “Augmented reality: What marketers need to know“. In this article he brings up an example that Microsoft will be using a form of augmented reality in an upcoming Xbox system called the Xbox Project Natal. Here is yet another [...]
→ November 30, 2009ShareRecently in my search for new and relevant augmented reality use cases, I began to search for white label uses of augmented reality. Like many web application services it is only a matter of time before companies begin to create white label versions of respective applications. This is where whiteapp comes along. whiteapp has a directory [...]
→ November 26, 2009ShareTo start off the Holiday season, everyone will be enjoying a Thanksgiving meal and enjoying a day together with family and friends. For the holiday shopper, Target is integrated augmented reality into their holiday sweepstakes! In the weekly ad circular from Nov 22 – Nov 26, 2009 Target has included a mystery marker that users [...]
