The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ November 25, 2009ShareInStyle magazine has followed in the footsteps of Esquire magazine and launched their own augmented reality experience with the December 2009 magazine with Taylor Swift on the cover. As you will see in the demo video below, unlike the Esquire magazine where the QR marker was placed prominently on the cover, the InStyle magazine doesn’t [...]
→ November 24, 2009ShareJuniper Research just launched a research report on mobile augmented reality in which they are estimating that mobile augmented reality will be worth $732 million dollars by the year 2014. Revenues will be a combination of paid-for app downloads, subscription based services and advertising. What is interesting to note is that in 2010 it is [...]
→ November 23, 2009ShareA couple of weeks ago Home Depot introduced their Holiday Gift Card that includes an augmented reality experience. From a marketing perspective they’ve used a person to demonstrate the “3D” gift card for the consumer directly on the Home Depot channel on Youtube. Here is yet again a great marketing use case of incorporating an [...]
→ November 23, 2009ShareThe London hip hop group “N-Dubz” has launched their new “Against All Odds” album with an augmented reality spin to the CD packaging. This initiative was done by none other than Total Immersion and Universal Music TV/All Around The World artists. This is an interesting twist to using augmented reality within the music industry. Unlike [...]
→ November 23, 2009ShareDuring the Web 2.0 Expo in New York City this past week, the folks from the Augmend Reality Lounge Meetups put together a panel discussion with Porter Novelli on Augmented Reality. There was a fantastic panel of those that participated. Some of the people that were attending included: Robert Rice: CEO of Neogence, Chairman of [...]
→ November 20, 2009ShareLately with the buzz around the December 20009 issue of Esquire magazine, the James Cameron Avatar movie and the augmented reality applications that are appearing on mobile devices here in North America, it has been impressive to see many major news media outlets beginning to cover or I should say ‘discover’ augmented reality. I want [...]
