The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is short for "Zugara Streaming Augmented Reality".[caption id="attachment_535" align="alignleft" width="300" caption="Source: http://www.zugara.com"][/caption]AugmentPro interviewed Matt Szymczyk, CEO, Zugara about their Fashionista Augmented Reality application. Now it appears they are using the foundational technology from the Fashionista application to a much broader marketing opportunity than just "social shopping". According ...
The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a "tshirt magazine". According to the T-Post website their product is the world's first wearable magazine. In other words, "Offbeat news + graphic t-shirt = T-post".[caption id="attachment_531" align="alignleft" width="300" caption="T-Post Augmented Reality Tshirt"][/caption]Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental ...
Great news for the augmented reality development community and emerging technology companies. The eastern Washington state based company Gravity Jack has just secured $250,000 in investment for an upcoming augmented reality application for 2010.Gravity Jack was founded in 2009 by Luke and Jennifer Richey. According to their website they are armed with the number one account on RentACoder.com (out of 250,000 other custom software development teams). Below is the content from a recently release PR news wire:[caption id="attachment_526" align="alignleft" width="300" caption="Photo Source: Gravity Jack"][/caption]With the demand for iPhone and Android Applications surging, Gravity Jack, a new custom augmented reality software developer, ...
IBM announced that their "Seer" Augmented Reality application that they first introduced last year at Wimbeldon is now available for the Australian Open 2010.The problem though is the fact that it is only available on the Android operating system which has a very low penetration rate in Australia. So how useful will it really be?According to the Seer Application introduced last year the features of the application basically include:[caption id="attachment_518" align="alignleft" width="300" caption="IBM’s “Seer” in action at Wimbledon (Credit: IBM)"][/caption]"....points of interest throughout the tennis grounds which have been plotted using GPS. By making use of the T-Mobile G1's digital compass ...
According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the ...
→ November 18, 2009ShareOne of the many augmented reality applications that have created a lot of buzz this past week has been the Fashionista Augmented Reality App by Tobi.com. AugmentPro covered this exciting use case a couple of days ago in our Fashionista Review. To better understand this application I went directly to the source company behind the [...]
→ November 18, 2009ShareOn November 3, 2009 Business Week had an interesting coverage of augmented reality as it pertains to the CEO. It was called the CEO Guide to Augmented Reality. There were many points and topics in that article that has relevance. Among those I would also like to add a few more points to make a [...]
→ November 18, 2009ShareIt has been almost 1 month since AugmentPro launched with its first post on October 20, 2009 covering the John Mayer Augmented Reality video, its been amazing to see the steady growth and great traction from various visitors and interaction with other colleagues, blogs and websites. As part of my strategy to make AugmentPro the [...]
→ November 17, 2009ShareAt AugmentPro.com we want to highlight the latest and greatest news and applications of augmented reality for the marketing professional. Lately, I have been speaking to a few of my colleagues in this space and they have all requested to know more about how building augmented reality applications is actually possible so they can begin [...]
→ November 17, 2009ShareTobi.com a fashion apparel website has launched an augmented reality dressing room for their customers to “try on” the clothing directly from the website and then save and share their flare on their social networks via the “Fashionista Augmented Reality Application“. This is all done via augmented reality, motion capture, and real-time personalization. The companies [...]
→ November 13, 2009ShareThis week Esquire magazine caused a massive buzz surrounding traditional magazines implementing augmented reality into their publications. A few weeks ago when I discovered this issue was coming out I was hoping it would bring the attention that it did. It was even more refreshing to see that main stream media were now exposed to [...]
