The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a “tshirt magazine”. According to the T-Post website their product is the world’s first wearable magazine. In other words, “Offbeat news + graphic t-shirt = T-post”.

T-Post Augmented Reality Tshirt
Once you sign up for a subscription you recieve tshirts within 3 weeks and then every 6 weeks after that for a price 19 EU per tshirt. It is a novel idea and apparently T-post is distributed in over 50 countries. They have a great environmental spin on their product as well. Further details are located on their website.
Now the interesting aspect of this wearable magazine is the augmented reality spin. On the tshirt itself as an AR marker which once you go to the T-Post “Rock Paper Scissors” game on their website you are able to play Rock Paper Scissors “against the computer”.
Does all of this sound interesting? Well, go ahead and have a look at the demo video!

January 20th, 2010 → 9:47 am @ Cosmin Ghiurau
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