Share The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is [...]

Share One of the many augmented reality applications that have created a lot of buzz this past week has been the Fashionista Augmented Reality App by Tobi.com. AugmentPro covered this exciting use case a couple of days ago in our Fashionista Review. To better understand this application I went directly to the source company behind [...]

Share Tobi.com a fashion apparel website has launched an augmented reality dressing room for their customers to “try on” the clothing directly from the website and then save and share their flare on their social networks via the “Fashionista Augmented Reality Application“. This is all done via augmented reality, motion capture, and real-time personalization. The [...]

Share Here is an interesting video concept of how Coca-Cola bottles could be used to create an augmented reality experience for the upcoming Avatar Movie by James Cameron coming out December 18, 2009. Currently I am not sure if this is an active integrated marketing campaign from Coca Cola or merely a concept marketing video. [...]

Share Did you ever believe your father when he said he caught a big one but it got away? Well, now if he has the MagiCam iPhone app, he can prove it. Well, use augmented reality to prove it with this iPhone application. Quapps Interactive from London just launched an iPhone application that allows users [...]