Share The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a “tshirt magazine”. According to the T-Post website their product is the world’s first wearable magazine. In other words, “Offbeat news + graphic t-shirt = T-post”. Once you sign up for a [...]

Share To start off the Holiday season, everyone will be enjoying a Thanksgiving meal and enjoying a day together with family and friends. For the holiday shopper, Target is integrated augmented reality into their holiday sweepstakes! In the weekly ad circular from Nov 22 – Nov 26, 2009 Target has included a mystery marker that [...]

Share InStyle magazine has followed in the footsteps of Esquire magazine and launched their own augmented reality experience with the December 2009 magazine with Taylor Swift on the cover. As you will see in the demo video below, unlike the Esquire magazine where the QR marker was placed prominently on the cover, the InStyle magazine [...]

Share A couple of weeks ago Home Depot introduced their Holiday Gift Card that includes an augmented reality experience. From a marketing perspective they’ve used a person to demonstrate the “3D” gift card for the consumer directly on the Home Depot channel on Youtube. Here is yet again a great marketing use case of incorporating [...]

Share This week Esquire magazine caused a massive buzz surrounding traditional magazines implementing augmented reality into their publications. A few weeks ago when I discovered this issue was coming out I was hoping it would bring the attention that it did. It was even more refreshing to see that main stream media were now exposed [...]