The new release of the movie “Transformers – Revenge of the Fallen” will be the first DVD/Blu-ray release by a major motion picture studio to integrate augmented reality with the packaging and overall distribution of the release.
In order to activate the augmented reality experience you need the packaging then you need to go to: http://www.optimusexperience.com.
To get a full understanding of how augmented reality will work with the packaging take a look at the demo video below.
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