→ February 4, 2010Share The company Zugara which is an interactive marketing and advertising agency specializing in augmented reality applications, has introduced a new concept of their Fashionista technology using Augmented reality to create an immersive and interactive experience. This time extending it to the possibility of augmented reality conferencing. Zugara calls their new product: ZugSTAR which is [...]
→ January 20, 2010Share The Swedish company T-post has taken augmented reality to a new level. Placing AR markers on a tshirt and packaging it as a “tshirt magazine”. According to the T-Post website their product is the world’s first wearable magazine. In other words, “Offbeat news + graphic t-shirt = T-post”. Once you sign up for a [...]
→ January 12, 2010Share According to a press release Hallmark Cards has launched an augmented reality experience with their greeting cards. Included in this post is an excerpt from the press release. Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen. The [...]
→ December 21, 2009Share On Friday December 18th, 2009 Layar 3.0 was removed from the iPhone App store due to many crashes that the app was facing after an initial launch. According to the Dirk Groten the CTO of Layar he mentioned on their blog post: We had issues already since the very first launch of the iPhone [...]
→ December 16, 2009Share Excerpts from the following content was used from the official press release by the leading New Jersey interactive agency Rosetta. This is yet another unique way that interactive agencies are using augmented reality to engage consumer experience. To be honest, it felt strange trying to align my tongue to the screen but it was [...]
→ December 9, 2009Share The fashion industry seems to be a great niche for augmented reality as we’ve seen the success of the Esquire and InStyle magazine using AR together with their magazine to boost sales and differentiate themselves from their competition. Now, introducing the folks from Laboratory4.com who have created a unique concept called the “Augmented Reality [...]
